1,0 INTRODUCTION In research carried through for the work group of 7 Semester of the course of Business administration of the UNIESP College of the Guaruj, we visit the agency of the Bradesco Bank 2165-2 (Cove? Guaruj/SP), where Controlling Mr. Adauto R. Gomes received in and told them information for elaboration of our work for disciplines of Management of Services, lecionado for the Barbarous Teacher Bert. It was yielded by the material Manager clarifying of the attendance politics among others, where he was refined that the Bradesco Group constantly revises its positioning in the markets where acts, and implements permanently measured that they aim at to adjust the group to the dynamic competitiveness of the financial market, becoming it more transparent, more efficient and more lucrative. With focus to the relationship with its customers and in the attendance to all its financial necessities, the Bradesco comes strong investing in technology. The Bradesco Bank became the first Brazilian private bank to be present in 100% of the cities of the country.

The magnifying of its condiz infrastructure with the strategy of organic growth. Now, each one of the 5,564 cities of Brazil has access the services of the Bradesco, thanks to a net of approximately 49 a thousand points of attendance, between agencies, machines of auto-attendance, Bank Postal and Express Bradesco, that consist, respectively, in partnership with the Post offices and store retail for the distribution of the products and financial services. By means of the Postal Bank and of the Express Bradesco, the Bank contributes for the socioeconmico development of all the cities, in homogeneous way, helping to fortify, of this form, the support of the country. The research of this work was accurately for showing the functioning of the services of the Bradesco Bank as a whole, in the questions: environment, strategy of the company, productivity, quality in the front line, quality in the rear, abilities and results.