Cristina Boner Fala On Cloud Computing And E-commerce

E-commerce or electronic commerce grows annually about 40% in Brazil, to have an idea, only in Latin America, the electronic commerce will reach about US$ 60,7 billion, as projection made for the company of E-Consulting research. In accordance with the study, Brazil is the biggest market with 45% of this sum. Although these numbers, are not all the companies whom success in the branch has, therefore although to be a market in growth, it finishes for favoring great the company. However, some specialists in technology believe that the small companies can have success in the Internet with the advent of the computation in cloud. For Cristina Boner, CEO of Group TBA, in the next years exists the possibility to have a revolution in the purchase form and sales with solutions in the cloud.

Currently the reputation companies have more easiness in making negotiations online. With its marks in evidence the search is made of accurate form, that is, the consumer or company interested in the services goes direct to the site of company pra to make the business. The small companies do not have this easiness and need to not only invest in e-commerce, but also in advertising and marketing so that its marks are known. However this situation can finish soon. With cloud computing or computation in cloud, will have platforms in the Internet capable to support an only vestibule, without favoring or small companies great. ' ' I have the following vision, B2B and B2C, that is, sales for the final consumer and sales for small, average and great companies go to join in an only vestibule, inside of a more direct form of venda' ' , Cristina Boner speaks. As Cristina Boner will have a reorganization in the form to make business, as much for the retail market as for the corporative market.

' ' If we will have availability of broad band and good applicatory to place in a vestibule, we go to revolutionize the form to buy and to vender with solutions in nuvem' ' , Cristina explains. The small companies tend to grow with this new format business-oriented in the Internet. For Boner small companies will appear and the electronic commerce will be fortified. ' ' The small proper marks will have its market places in great vestibules of sales, thus they will place its products in places that really will have visibilidade' '. In case that it wants to know more on cloud computing and its trends, it sees the complete interview with the CEO of Group TBA.