A guerrilla applied to business Internet strategy arises when we are in one of the following situations: 1. just enter a market for the first time 2. Our competitors are much better positioned than US 3. Our competitors have more resources at their disposal 4 or more technology. When they have formed a closed circle of business and monopolize the market. 5. When you have a product star in great demand. Karl Von Clausewitz in his book of the war said: any concession made to an enemy, only reinforces their desire to destroy us this I say this because many people who venture into the business on the internet do so through the programs of affiliate, this is very good, provided we do not exaggerate.

The main problem is when we promote a product that does not have sufficient quality, the result is that we will sell at the beginning, we obtain our Commission, but shortly after sales disappear, we lose our reputation and our blog ceases to have visits, instead has become the owner of the product most popular, it has more visits and also higher profits. I’m not saying that the programs of affiliate they are bad, on the contrary, but we cannot base our project to promote products of affiliated, but that we must go slowly including ours to go to build our brand. How can I raise a guerrilla in business strategy by internet? 1. Identify the strengths and weaknesses of my competition. 2 Launch similar products at lower cost.

3. Form a group of business with persons who are in the same position as us and who share our goal. We can leverage to promote the products of those people and turn them promote ours. (internal affiliate program) 4 Offer a better service to the customer. 5. Be aware of the doubts and suggestions from our customers and take them into account Tonatiuh S. Lagarde original author and source of the article