The boarded environment with bigger emphasis throughout this work is the partner-cultural environment, influenced for beliefs, values and behaviors, where it passes for constant transformation and it needs well-taken care of very, therefore it suffers to influences from values and beliefs through a behavior line. The partner-cultural aspect affects very and in the decisions of purchase of the consumers. The people have decisions in almost everything, as religion, politics, in the choice of clothes, etc. These factors can be favorable or favorable, being that most of the time they are not you influenced, making with that the products are directed the purchasers whom greater possesss interest in order to take care of its necessities and to search its satisfaction. So that the people arrive to buy a product, service or an idea, the propaganda is one of the biggest forms of persuasion.

It is a very used way for the companies so that the people look its products of an impersonal form. In accordance with Landmarks Snake (1992, p 597), the propaganda possesss three objectives: to inform, that is, to announce the product; to persuade, to make with that the consumer prefers such mark, and the objective to remember, that is, to inform where to find it and why to buy it. This is the used form for the companies so that the people look the product of impersonal form. 6RELIGIO the people live in a search, constant, for answers on the direction and origin of the life, the things, the nature, at last, of the universe and this if she makes solid with the Religion. The religion comes to be the study of beliefs that aims at the knowledge of the supernatural one. With this description some meanings for religion, being one of them meet: ' ' The religion drift of the Latin term ' ' Reverse speed; ' , that it means accomplishment with the holy ghost.