In a superconectado world conversations flow constantly; If not you talk to your customers will always find a competitor willing to hear them and meet their needs my grandmother said that someone was warming up the ear to another, it was when trying to convince him of something not quite right. In business, when someone speaks to our clients to convince them to change suppliers, definitely you are heating your ear. In the globalized world there are increasingly more competitors willing to supplement the same markets. Companies from all sectors feel increasingly globalization; the advantage of access to global markets always brings the risk of access to global competitors to our natural markets. Successful companies will be those that achieve keep faithful to their customers while they capture new prospects.

The Internet allows that this loyalty is easier than a few years ago. It is now possible to establish conversations with our customers, regardless of how distant or nearby that are. And these conversations they constitute a barrier so that our customers will not be with each other. From my experience, I think that these steps can help you keep customers loyal to your company: asks permission first step to start talking with your customers, ask permission and know who are interested in hear. This is a step you must do all the time. In Imolko we have tools such as the minisuscripcion, which lets you request and store the permissions obtained. If you talk to people who do not want to hear, you’re wasting your effort, or worse still, instead of friends you’re making enemies.

Respects privacy when a client or prospect delivers your data so that you communicate with him, hopes that your honres that confidence. It is necessary that data of persons are kept as restricted as possible. You does not exchange this data base with other companies, and much less rent it for other uses. Generates content regularly this is the step that requires more discipline to the entire strategy of talking to your customers. It establishes a period in which you want to talk to your customers (weekly, monthly, bi-monthly). Recalls that as more time passes, more probability there is that your customers will forget it. It devotes a few minutes a week to target issues that seem relevant to you for your sector or important events for your company. At the end of the period you will have enough subjects to put together a newsletter and make regular shipping. Tools such as Zenkiu, can help you in this task. Hey your customers allows your customers to send you their comments or concerns. It uses an e-mail message or a discussion forum to store responses. It’s responding to all e-mails to thank the interest; You can configure an auto-responder automatically send these responses. It’s include the concerns of your customers in future communications. Mixing advertising with direct marketing if your company invest in advertising, tries to use it to increase your base multi-family (step 1). Normally the advertising is paid by CPM (cost per thousand); with each permission you get you’re lowering the cost of CPM, since it for next campaigns have a multi-family which tell basis without advertising costs.