Sikom sees many opportunities for greater customer satisfaction in Heidelberg in useful apps, May 11, 2011, in addition to attractive products and transparent cost service offerings for clients of insurance to a decision-relevant criteria to be seem. For the results of a recent study of the service rating agency speak. For Sikom Software GmbH, the study showed a trend that is emerging in many sectors. Through the use of user-friendly apps, insurance companies can secure the loyalty and satisfaction of their customers. In addition to social media are the so-called apps, one of the most exciting topics are discussed by marketing and contact center managers. Meanwhile, both topics have outgrown its infancy, because also apps that are rarely more than a gimmick for young smartphone users were at the beginning, have evolved quickly”, Jurgen H. thinks Hofmeister, managing partner of Sikom Software GmbH. Meanwhile already services implemented in various sectors, In addition to social media include the use of apps.

It is time that even the insurance industry recognizes the signs of the times.” According to the study, 1000 questioned citizens, nearly 80 percent of Germans in the insurance industry see the need for innovation. The customer expects more than glossy brochures and image advertising these days to feel well informed by his insurer. Services and consulting, individually and flexibly respond to the situation of the customer, therefore belong to the services that need to offer insurance in the future. A service offering that combines the benefits of smartphones, the customer benefits and the insurance business, is, for example, a photo – and Videoapp, we have recently developed”, explains Jurgen H. Hoffmeister. This can for example customers of a car insurance directly to the scene of the accident record pictures or film sequences and immediately send to the insurance company. Thus the employee who takes the damage on the phone immediately has access to the images or videos and can the process expedite process.”